Partner with the global home of urban music
Connect your brand with music, culture, talent and audiences through the worldwide Urban Music Awards platform.
A global entertainment partnership platform
Global Awards
Connect with audiences through established Urban Music Awards ceremonies across multiple territories.
Live Experiences
Activate your brand through red carpet, ceremony, performance, hospitality and guest experiences.
Artists and Talent
Create approved partnerships involving artists, nominees, winners, presenters and music professionals.
Content and Broadcast
Integrate brands through interviews, digital content, social content, television and streaming opportunities.
Community
Reach musicians, creators, fans and emerging talent through the UMA Community.
Education
Support future music talent through the UMA Academy and its educational programmes.
Seven territories, one partnership platform
United Kingdom
Partnership information for this territory is available on request.
Brands that have partnered with UMA
A selection of brands with confirmed Urban Music Awards partnerships. Full case studies are published once approved by the partnerships team.
Only approved brand logos and case studies are shown. No campaign data is invented.
Approved partnership case studies
Ways to partner with UMA
Each opportunity is tailored to your objectives, territory and budget. Pricing is available on request and confirmed in a tailored proposal.
Title Partnership
The lead partnership of a UMA ceremony, anchoring the event across every territory and channel.
Price on request
Headline Partnership
Prominent co headline presence across red carpet, stage and broadcast moments.
Price on request
Official Partnership
Brand presence across the ceremony, content and community platform.
Price on request
Category Sponsorship
Own an award category from nomination through to the winner announcement.
Price on request
Broadcast Partnership
Integration across television, streaming and live broadcast coverage.
Price on request
Digital Content Partnership
Branded digital and social content across UMA channels and platforms.
Price on request
Artist Partnership
Approved collaborations with artists, nominees, winners and presenters.
Price on request
Community Partnership
Engage musicians, creators and fans across the UMA Community.
Price on request
Academy Partnership
Support music education through the UMA Academy and its programmes.
Price on request
Hospitality Partnership
Premium guest, table and VIP experiences at UMA ceremonies.
Price on request
Product Placement
Considered product placement across red carpet and ceremony content.
Price on request
Sampling and Gifting
Reach artists, nominees and guests through curated sampling and gifting.
Price on request
Media Partnership
Cross promotion with media and publishing partners.
Price on request
Official Supplier
Supply products or services to the awards and its ceremonies.
Price on request
A verified global audience
Every figure below is entered, sourced and approved by the UMA partnerships team. Detailed audience data is shared with qualified partners on request.
Audience figures are verified and added by the UMA team. No figures are displayed until approved.
From objectives to results
Tell Us Your Objectives
The brand explains its market, audience, campaign goals, territory and budget.
Receive a Tailored Proposal
The UMA partnerships team selects the most suitable events, talent, content and activations.
Develop the Campaign
UMA and the partner agree deliverables, creative direction, timelines and measurement.
Activate the Partnership
The campaign is delivered across the approved live, digital, broadcast, artist or community channels.
Review the Results
The partner receives agreed reporting, content and campaign outcomes.
Start a partnership conversation
Tell us about your brand and objectives. The UMA partnerships team will respond with a tailored proposal.
Talk to the partnerships team
Prefer a form?
Submit a full partnership enquiry above and the right team will respond.
Go to enquiry form